marketforce.hk

Tasks

Avoid using deprecated HTML tags.

SEO

URL

Domain : mfa-asia.com/

Character length : 13

Title

Market Force (Asia) | Asia's Leader in Travel Retail

Keywords (meta keywords)

Good! The website does not use “meta keywords”.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://mfa-asia.com/robots.txt

User-agent	Disallowed for the search engines
*	/wp-admin/

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Market Force (Asia) | Asia's Leader in Travel Retail

Character length : 57

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 13%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
3	2	3	0	0	0

Heading structure in the source code

<H1> Market Force (Asia)
<H1> Asia's Leader in Travel Retail
<H2> Experts of Brand Strategy in Asia Pacific
<H3> Exceptional
<H3> Efficient
<H3> Established
<H2> SOME OF THE GREAT BRANDS WE DISTRIBUTE
<H1> This site is contains Tobacco and Liquor brand information and is restricted to users 21 years of age or older

Word cloud

brands7
asia7
years4
all4
brand4
only4
market4
read4
force4
kong3
hong3
duty3
partners3
tobacco3
operators3
items3
free3
search2
provide2
travel2
retail2
network2
around2
between2
shops2
place2
business2
distribution2
testimonials2
home2
just2
service2
delivery2
shelves2
make2
quality2
sure2
wide2
age2
news2
liquor2
both2
ourselves2
website2
able2

Keyword matrix

word	title	descriptions	heading
brands
asia
years
all
brand
only

Two Word cloud

market force3
force asia3
news contact2
travel retail2
hong kong2

Three Word cloud

market force asia2

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 8 images on this web page.

Alternate attributes for the following 8 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Readability

Flesch–Kincaid Grade Level

5.20

Flesch Reading Ease

67.10

Coleman Liau Index

12.00

Automated Readability Index (ARI)

4.10

Dale–Chall Readability

6.10

SMOG Index

8.70

Spache Readibility

5.00

Number of letters

2683

Number of words

553

Number of sentences

104

Average words per sentences

Number of syllables

878

Syllables in words

897

Average syllables in words

1.59

Number of words in first three syllables

Percentage of word / syllables

16.82

Words not in Dale-Chall easy-word list

206

Words not in Spache easy-word list

176

Technologies

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Good! The web address is accessible in only one version. The www version is redirected to the version without www.

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 0.90 seconds have passed until the page started to load.

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://ajax.googleapis.com/.. /jquery.min.js?ver=2.0.3
https://mfa-asia.com/.. /jquery.swipebox.min.js?ver=2.0.4
https://mfa-asia.com/.. /infinite-scroll.pkgd.min.js?ver=bde141b0...
https://mfa-asia.com/.. /front.js?ver=2.0.4

List of render blocking css files

https://fonts.googleapis.com/css?family=Open+Sans:300italic,400italic...
https://mfa-asia.com/.. /styles.css?ver=5.0.1
https://mfa-asia.com/.. /swipebox.min.css?ver=2.0.4
https://mfa-asia.com/.. /woocommerce-layout.css?ver=3.0.6
https://mfa-asia.com/.. /woocommerce-smallscreen.css?ver=3.0.6
https://mfa-asia.com/.. /woocommerce.css?ver=3.0.6
https://mfa-asia.com/.. /style.css?ver=bde141b00f0b522a5352254973...
https://mfa-asia.com/.. /font-awesome.min.css?ver=bde141b00f0b522...
https://mfa-asia.com/.. /font-awesome-extension.min.css?ver=bde14...
https://ajax.googleapis.com/.. /jquery-ui.css?ver=bde141b00f0b522a535225...

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

http://mfa-asia.com/wp-content/plugins/responsive-lightbox/assets/swipebox/js/jquery.swipebox.min.js?ver=1.6.12
http://mfa-asia.com/wp-content/plugins/responsive-lightbox/js/front.js?ver=1.6.12
http://mfa-asia.com/wp-content/plugins/contact-form-7/includes/js/jquery.form.min.js?ver=3.51.0-2014.06.20
http://mfa-asia.com/wp-content/plugins/contact-form-7/includes/js/scripts.js?ver=4.7
http://mfa-asia.com/wp-content/themes/marketforce/javascripts/marketforce.min.js?ver=1.0
http://mfa-asia.com/wp-includes/js/wp-embed.min.js?ver=11349085ab8b2007ce63b66f3457e793

File size of all javascript files combined

568.11KB

Javascript minifying

You can save 2KB (20% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://mfa-asia.com/wp-content/plugins/contact-form-7/includes/css/styles.css?ver=4.7
http://mfa-asia.com/wp-content/plugins/responsive-lightbox/assets/swipebox/css/swipebox.min.css?ver=1.6.12
http://mfa-asia.com/wp-content/plugins/age-verify/includes/assets/styles.css?ver=11349085ab8b2007ce63b66f3457e793
http://mfa-asia.com/wp-content/themes/marketforce/style.css?ver=11349085ab8b2007ce63b66f3457e793

File size of all css files combined

320.39KB

CSS minifying

You can save 3.7KB (15% compression) on the analysed URL by minifying the CSS files.

By minifying https://mfa-asia.com/.. /style.css?ver=bde141b00f0b522a5352254973... you can save 2.4KB (14% compression rate)
By minifying https://ajax.googleapis.com/.. /jquery-ui.css?ver=bde141b00f0b522a535225... you can save 1.4KB (17% compression rate)

Speed test – Compression

Uncompressed size of the of the HTML

26.42KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://google-analytics.com/analytics.js	2 hours
https://mfa-asia.com/.. /scripts.js?ver=5.0.1	2 days
https://mfa-asia.com/.. /infinite-scroll.pkgd.min.js?ver=bde141b0...	2 days
https://mfa-asia.com/.. /jquery.swipebox.min.js?ver=2.0.4	2 days
https://mfa-asia.com/.. /front.js?ver=2.0.4	2 days
https://mfa-asia.com/.. /TUI_sync.js?ver=1.0	2 days
https://mfa-asia.com/.. /add-to-cart.min.js?ver=3.0.6	2 days
https://mfa-asia.com/.. /cart-fragments.min.js?ver=3.0.6	2 days
https://mfa-asia.com/.. /woocommerce.min.js?ver=3.0.6	2 days
https://mfa-asia.com/.. /jquery.blockUI.min.js?ver=2.70	2 days
https://mfa-asia.com/.. /js.cookie.min.js?ver=2.1.4	2 days
https://mfa-asia.com/.. /mobile-logo.svg	2 days
https://mfa-asia.com/.. /sprite-desktop.svg	2 days
https://mfa-asia.com/.. /marketforce.min.js?ver=1.0	2 days
https://mfa-asia.com/wp-content/uploads/2014/05/efficient11.svg	2 days
https://mfa-asia.com/wp-content/uploads/2014/05/established11.svg	2 days
https://mfa-asia.com/wp-content/uploads/2014/05/exceptional11.svg	2 days
https://mfa-asia.com/.. /wp-embed.min.js?ver=bde141b00f0b522a5352...	2 days
https://mfa-asia.com/.. /wp-emoji-release.min.js?ver=bde141b00f0b...	2 days

Speed test – Images

File size of all images combined

1.39MB

Image optimisation

You can save 811.7KB (73% compression) by optimising the images below:

By lossless compressing the https://mfa-asia.com/wp-content/uploads/2014/05/MFBanner11.jpg you can save 444.6KB (76%) data.
By lossless compressing the https://mfa-asia.com/.. /marketforcebannerTwo1.jpg you can save 334KB (76%) data.
By lossless compressing the https://mfa-asia.com/wp-content/uploads/2014/05/home-map1.jpg you can save 25.5KB (68%) data.
By lossless compressing the https://mfa-asia.com/.. /Beluga-Gold-340x200.jpg you can save 3.5KB (22%) data.
By lossless compressing the https://mfa-asia.com/wp-content/uploads/2014/06/lesportsac1.png you can save 2.2KB (15%) data.
By lossless compressing the https://mfa-asia.com/wp-content/uploads/2016/01/NASlogo.png you can save 1.9KB (12%) data.

Links

We found a total of 59 different links.
Internal links: 57
External links: 2

External links:

Link text (anchor)	Link strength
Home
Techtone - Website Design and Branding

Internal links:

Link text (anchor)	Link strength
Market Force (Asia)
Skip to content
Menu
About Us
Services
Testimonials
Our People
Brands
All Brands
Accessories
iTrainer
Medisana
Voice Caddie
Fashion
Finlay & Co.
Hunting World
LeSportsac
Montegrappa
Outdoor
Jewelry
Amanda Suarez
Liquor
Beluga
Glengoyne
Belenkaya
Shieldaig
Smokehead
King Robert II
Skincare/Fragrance
L’Occitane
Crabtree & Evelyn
Tobacco
American Spirit
Arnold Andre
Scandinavian Tobacco Group
News
Contact Us
Duty Free Operators
Read More
Distribution Partners
Read More
Learn More
Exceptional We are selective in the brands that we choose to work with and provide each one with a tailored, high quality level of service. Read Testimonials
Efficient Based in Hong Kong, we have positioned ourselves centrally in Asia so that we are able to have the fastest possible delivery times in order to meet customer demands. The quality supply chain service that we provide is paramount to our business. About Our Staff
Established With over 50 years of Duty Free experience shared between all team members and over 15 years since the company’s incorporation, we not only offer a deep industry knowledge but also a wide network of business partners. Read Our History
http://mfa-asia.com/brands/scandinavian-tobacco-group
http://mfa-asia.com/brands/outdoor
http://mfa-asia.com/brands/lesportsac
http://mfa-asia.com/brands/loccitane-en-provence
http://mfa-asia.com/brands/glengoyne
http://mfa-asia.com/brands/crabtree-evelyn
http://mfa-asia.com/brands/beluga
http://mfa-asia.com/brands/american-spirit
View All Brands
Home
Our Brands
Privacy Policy

Website security

52.33.37.42

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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techtone.ca

canada-networks.com

davidchenhomes.com

oceanviewcounselling.com

wesellsolutions.com

magicmonkeyhostel.com

bcbuildingscience.com

vancouverprivatemortgage.com

southernhealthcentre.com

Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of marketforce.hk